Key Messages

Our key messages

  • Skills are accumulated in various environments: working life, daily life, hobbies, free time, family life, education, training, courses, and so on. Skills are valuable regardless of where they emerge!
  • We all have various skills and when we recognise them, we can find uses for them. Recognising skills is part of the general knowledge of the future.
  • Skills are valuable in themselves, and recognising them and making them visible is significant from the perspectives of engagement, agency, education, well-being and employment.

We do not compromise on the following principles:

  1.  All activities must be related to recognising people’s skills and making them visible.
  2. Communications on the importance of recognising skills must be positive, appreciative, supportive and focused on possibilities.
  3. Focus on skills that people and organisations have rather than skills that they don’t have. Assessing, comparing, measuring and ranking the importance of skills are not suitable starting points for the campaign’s programme and communications.
  4. Skills are valuable regardless of where they emerge – in working life, daily life, hobbies, free time, family life or training.